Merger and acquisition have been the buzz word in the last two decades. Not that were no uniting calamity earlier but the last two decades have seen the numbers swell. The m &a activity has not remained enwrapped to any particular industry, but has quite widespread. One much(prenominal) m&a has been that of Procter & gamble and gillete.it has been the biggest merger in the history of consumer goods, and has changed the equation in the mart.
History
Product such as pentent pro-v, head & shoulder tide purifying powder. This amplification continued when in June 2000 it launched Pantene lively clan stating that its unusual pro-vitamin formula clean oil-build up, dirt and grime in yet one wash, delivering lively, free flowing and sparking clean hair.
New Ariel mogul compact detergent claiming that its new global technology breathes new life into clothes, by removing dinginess and restoring the original colure of the fabric. The product expansion continued with a wide variety of product be introduction in the market.
Gillette India- the mans world
Gillette India ltd.was one of the prime(a) FMCG.It made a name for itself in the Indian market with product such as Gillette March3 ,Gillette turbo oral-B, and Duracell.
The company has constantly worked to act out high quality, value added products for the customer.
GILLETTE India offers a range of products for a range of products for customer, ranging from 7 eject PII grazing system , shaving cream,gillete prestro ready shaver,oral.B,Gillette sensor excel saving system, shave gel,deodrants,and conditioners. real few realized that the offer was a compulsion quite than choice, because marketing pressures forced companies to diversify.
The merger
Cincinnati-based P&G announced its decision to acquire Boston based Gillette for $57 billion, setting the stage for...If you want to get a full essay, order it on our website: Orderessay
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