Breaktalk Swot

Introduction BreadTalk Pte Ltd is a private limited company and was incorporated in Singapore nether the Companies Act on 24 April 2000 (Ernst & unseasoned LLP 2010). It was founded by Chairman, Dr. George Quek and his wife, Deputy Chairman Katherine Lee. BreadTalks first sell outlet commenced business on 1 July 2000 at Parco Bugis unity in Singapore (Ernst & Young LLP 2010). To cope with their ever growing operations and in preparation for franchising plans, BreakTalk set up a central kitchen in order to expand their production capacity. BreakTalk obligate also since introduced many new varieties of breads, buns, cakes and pastries. They have presently launched more(prenominal) than 100 bakehouse items. Brands under their bakery portfolio include BreadTalk, ToastBox and The hoar Room. BreadTalk Group Limited latest venture is a refreshful supposition that compromises all of the different brand names under the bakery portfolio in a self-contained 4 in1 concept at Serangoon Nex, a shopping mall in Singapore. To date, BreakTalk has spherical staff strength of 6,000 employees at over 400 bakery outlets, 21 restaurants and 32 food courts in 16 countries such(prenominal) as Singapore, China, Hong Kong and other countries (Ernst & Young LLP 2010). Their last documented tax income was in their annual report 2010 of gross revenue SGD 302.

9 gazillion dollars, which is about 23%, increase from their previous year 2009 of SGD 246.5 one thousand million dollars (Ernst & Young LLP 2010). In addition, BreadTalk Group Limited also alter into different areas such as into the food business by opening restaurants such as Din Tai Fung in 2004 and was very successful in its offering of Xiao Long Bao. In 2010, BreadTalk Group Limited launched RamenPlay, a Japanese themed restaurant that has the Sanpou Tonkatsu Ramen as its specialty dish. They then obtained rights to open Carls Jr, an American fast food joint in China, Shanghai at the Metro urban center mall and this proved to be a very strategical move as it boosted revenue due to the... If you want to pop off a full essay, order it on our website: Orderessay

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