Greetings Fel pitiable Stakeholders,As you know our sales figures have been on a steady decrease over the past few months. Mr. emblazon has hired Kim?s Premium Research Team to crimp out a study and decide on a closing as to why our sales have been falling and what feces be done to increase them. there were somewhat striking suggestions about why the sales have impinging a five percent low at Aquine. We had suggestions to cipher at the Swiss look intoes and compare the quality of ours to theirs. There were also suggestions that our announce was non doing a good job of stint each(prenominal) customers and if they are, are they being received well. Mr. Gray also suggested seventh cranial nerve expression at pricing versus the market. Perhaps our customers are no perennial willing to pay a premium for informed absorbes. We dispassionate entropy from several different sources including: responses to announce of consumers, consumer profiles, the mechanistic watch industry, and the SOCC test details, and credential selective information. As we began researching our selective information, we noticed that advertising was not an issue. Customers and sellers had seen the adds and responded well to them. We took a different route and tried and true data gathered from the mechanical watch industry and the lechatelierite watch industry. The data showed that our prices were average with our competitors as were our sales.
The certification data was the put out set of data we decided to test. The data showed that Aquine had the proudest percentage of rejected certifications of any of our competitors in the United States. The high percentage of rejects agonistic us to look further in! to our certification process. Our high affliction rate from the SOCC proved to be the primary(prenominal) cause of our low sales. Using the numbers found in the certification data, we cogitate the majority... If you want to get a replete essay, order it on our website: OrderEssay.net
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