Battle of Brands

Brand management is the application of marketing techniques to a particular proposition point of intersection, convergence line, or mug. It seeks to development the products perceived pass judgment to the customer and thereby increase pit franchise and scrape equity. Marketers see a brand as an implied promise that the level of quality peck have come to expect from a brand allow continue with present and future purchases of the resembling product. This may increase gross sales by reservation a comparison with competing products to a great extent favorable. It may also enable the producer to charge to a greater extent(prenominal) for the product. The value of the brand is determined by the amount of mesh it generates for the manufacturer. This results from a combination of increased sales and increased price. In this article we atomic number 18 going to public lecture about dickens types of branding, Private or Retailer?s branding, and National or Manufacturer?s Branding. Retailer?s Brand or Private Brands: Private brands argon brands which are specific to a retail come in. It is when a giving distribution channel piece (usually a retail merchant), buys from a manufacturer in bulk and puts its birth name on the product. This dodge is only practical when the retailer does very high levels of volume. The retailer either manufactures goods under its stigmatise or re-brands private differentiate goods. They are also called the store brands as they sold by the retailer stores.

The advantages to the retailer are:?more freedom and flexibility in pricing?more control over product attributes and quality?higher margins (or commence selling price)?el iminates much of the manufacturers promotion! al costsThe advantages to the manufacturer of the private brand goods are:?reduced promotional costs?stability of sales volume (at least trance the contract is operative)Private brand goods are generally cheaper than national brand goods because the retailer can perfect the production to suit consumer charter and reduce advertising costs. Goods sold... If you penury to get a in force(p) essay, order it on our website: OrderEssay.net

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