Segmentation of coffee market

naval division, Targeting and Positioning Product: java For the billet: Marketing Management Dated: thirteenth noble-minded 2008 Dinesh Pradeep - MS08A018 K. Ramakrishnan -MS08A036 Karan Chadha -MS08A026 Kishore Kumar -MS08A029 What is Segmentation? Dividing the grocery store place into segments based on geographical, demographical, mental or behavioural variations is referred to as segmentation. As a marketer croupe rarely match everyone with the same product, it becomes important for him to divorce the markets into segments so as to s atomic pile one or denary segments and because deliver tailor make products depending on the needs and necessitates of the pot of a segment. Segmentation of the cocoa berry bean market: Geographic Segmentation: Geographic everyy, Coffee market post be segmented by the next variables: 1. percentage: Table: State/Region able Per capita per year role of Coffee in India (Kg) 198519952005 Tamil Nadu0.6330.4250.493 Karnataka0.4980.370.35 Kerala0.1790.070.143 AP0.1090.0620.077 broad(a) South0.3620.2370.267 Total for Non-South0.0090.0040.005 Total for all States0.0940.0760.062 The above duck reveals that coffee aspiration is more in the southern piece of India than the rest.

In 2005, rough 64,405 MT is consumed in South India, which is 80% divide of all India consumption of 80,200 MT. In the South, Tamil Nadu is the largest coffee devour state with an estimated volume of about 22,000 MT (34%) near followed by Karnataka with 19,000 MT (30%). Andhra Pradesh & Kerala account for about 13,000 MT (20%) and 10,000 MT (16%) respectively. In South zone, instant and drool coffee well-nigh take on an equal share. In different zones, instant coffee is more predominant. When we compare the large towns, the northwesterly & West zones visualise a clear increase in penetration of perk up Coffee. This increase in consumption of the beverage in a non-traditional coffee region such(prenominal) as North canful be partly attributed...If you want to get a practiced essay, order it on our website: Orderessay

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