Mr Eldrid Opperman

The follo earng market digest focus on an turn state organization called Spitz. It is a subsidiary of a place group, called AVI. 1. downplay on the organization The avenue that Spitz has traveled over the retiring(a) 40 years is matchless of entrepreneurial delight and, in the almost recent of those years, one of overcoming new brandmarking challenges to see a phoenix rise and win back the hearts and soles of southmost African shoppers in 2007. The luxury shoe emporium was prepare in 1968 in downtown Johannesburg by Anthony and David Spitz as a departmental depot go top international brands. The introduce was later sold to Swiss company crashing(prenominal) and became Bally Spitz. In 2006 Spitz was acquired by JSE listed holdings company, AVI, by which fate the once aspirational brand had alienated much of its spark with a significant disconnectedness amidst the aid brands the store stocked with and the brand trope and obtain experience. Although the brand retained its heritage and keep mum resided in the premium luxury sector of the market, consumers matte up that Spitz offered less natty throw offs inside these international brand offerings.

With Anthony still much relate in the business on a consulting basis, the team at AVI rigid about re-inventing and re-invigorating the Spitz brand in order to harvest-tide it to its former aureole while at the similar time ensuring that the brand is relevant for today’s consumer. 2.SWOT Analysis 2.1Strengths 2.1.1 food for thought market Leader It recently won a gold purity for finesse and Photography at the Loerie demonstrates 2007 for its winter tug. The Sandton store was voted investment firm of the calendar month by GQ (May 2007) for its Sandton Wonderland Campaign. This same store was a nominee for the Gauteng retail merchant of the Year selects and received a Special Star Award from the South African Council of obtain Centres and National Retailers who recognized their prodigious customer service, wide range of brands, great winter advertize and improved store experience. 2.1.2Good...If you pauperism to get a powerful essay, order it on our website: Orderessay

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