E selling and E-marketing these days is ever changing, always dynamic. Technology is go faster
than we can think. As e genuinely day to a greater extent and more consumers decide to do their shopping from home, whether it
be groceries, personal items, or toys, weave sites atomic number 18 changing significantly in order to jibe their customers
needs. Being an avid online shopper, I always look for a few things in order to fully trust a websites content
and after purchase resources, which include; estimated time of delivery, estimated shipping price, product
packaging, and their tabulator policies. These are moreover a few of the many tell services a customer can take into
consideration when relations with an online salt away, but by no means are the only things that a potential e-customer
should be aware of. Using the thrum Analysis, as a guideline, I came to the following conclusions when I
visited the Macys and Bloomingdales online stores.
An online stores navigability should be very simple and to the point. This all begins on their homepage,
were all the important discipline is centered. It should use very big links, and buttons in order to quicken a
customers shopping experience. It should also provide enough information and a descriptive photo of the item,
so the customer can make the sort out decision and will be happy with it.
In this review both websites were equal,
making this the strength of their websites.
A weakness that I found for the Macys website is they did not offer an About Macys link, where
people can retrieve information on their history, press releases, and new stores. A second weakness to the
Macys online store is in their customer services. It seems that their discount ads are the biggest and the services
they offer are all left on the bottom of the...
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