Thursday, April 4, 2013

Managing in a Cross-Cultural Environment: MMPBL560

Demographic Factors Research Assignment

Managing in a Cross-Cultural Environment: MMPBL560

University of Phoenix

May 10, 2010

Week Two

Demographic novelty represents any characteristic that can serve as a basis for social categorization and self identification (Tsui & adenosine monophosphate; Gutek, 1999. p. 131). This paper will cover ethnic tolerance and accommodation, sacred diversity, gender, race, and the impact of mass media. Using the course concepts covered, we will justify how organizations surrender adopted or incorporated these concepts to (1) enhance demarcation strategies, (2) foster innovation and creativity, and (3) meet the evolving needs of a world(a) business environment. In global marketplace, organizations will encounter demographic factors such as age, race, education level, religion, political party preference, familiar orientation, and gender (Kottak & Kozaitis, 2003). As a team, we will put in Continental Airline, AT&T, Nike Inc., Columbia Broadcasting Network, and the unite States Postal Service (UPS) to identify, apply, and analyze the best practices of each firm.

Synopsis

Carolyn Ayers: Continental Airlines - Ethnic margin and Accommodation:

Multiculturalism and Pluralism

Continental Airlines ranked among the top of the best companies and Airline of the course for 2001.

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Continental used ethnic and multiculturalism demographic factors on the attention planning, which was their new improved diversity hiring, and multicultural marketing strategies, which change magnitude airlines profits and massive growth. Continental acquired a new military strength in hiring multicultural employees, strategic training, and retaining minority employees have brought the keep company to about 50% employees including bedrs are minorities today. This new method of enlisting is crucial to airlines multicultural recruitment success.

Continental leads in hiring and retaining Hispanics, and added Spanish signs in 20 airports. Hispanic, French, and Japanese advertising and hiring practices have increased multi-language crews who serve Mexico, Europe, and Asia. Other methods Continental is using to manage diversity and increase multiculturalism and pluralism are joining...

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