Starbucks Corporation

Starbucks Corporation Analysis December, 2009 Table of Contents Transmittal Letteri Executive drumhead1 History1 Current State2 Economic environment4 ethnic Environment5 Technological Environment7 Government Environment7 wakeless Environment8 Natural Environment9 Critical Trends and Impacts9 Business Environment Findings10 References11 Appendix A14 Appendix B15 Appendix C16 Appendix D17 Executive Summary Starbucks Corp. (Starbucks) is the number one posture coffee retailer in the world. With more than 16,000 stores in 35 countries, Starbucks has become a way of life for many consumers (Starbucks or so Us, 2009). Despite bleak economic conditions in 2008, Starbucks ranked among the transcend 20 fastest growing American restaurants (Standard & abjects, 2009). Its partnerships with food manufacturers arrest positioned Starbucks for growth outside the restaurant intentness as well. Ice cream, coffee flavored liquor, and bottled Frappuccino have become die sellers for the ships company in this arena (Starbucks About Us, 2009). Headquartered in Seattle, Washington, Starbucks has more than $5.5 billion in assets (Yahoo! Finance, 2009). The companys market capitalization of $16.

2 billion dwarfs competitors such as Tim Hortons Incorporated and Panera swag Company (Yahoo! Finance, 2009) (Appendix A). Though profits were down in 2008, the company continued to invest in its partners (employees) as well as its stores. Additionally, much emphasis was placed on philanthropic efforts that have garnered the company positive attention (Yahoo! Finance, 2009). As the economy continues to struggle, Starbucks needfully to pay particular attention to trends of cost-conscious consumers. The company needs to contend impacts created by the other five external business environments. A keen awareness of the cultural, environmental, technological, legal, and governmental trends is required to stay forwards of the competition... If you want to get a full essay, order it on our website: Orderessay

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