SOUTHWEST sou-west Airlines leads the airline industry in low court air f be to a wide variety of destinations. Southwests business strategy has led them to all over 30 years of increased revenue and profits. With such a utile industry, Southwest still has to deal with competitors and of course the increasing prices of fuel. As Southwest only operates within the United States, they are plain to changes as the economy changes. A strong economy would entail profitable growth for the smart set, whereas, a weakened economy could determine an extreme amount of pressure on the airlines revenue. Southwest should need an international market, however, as with all international airlines, Southwest would in addition be facing the challenges of global terrorism. Southwest has a freight to customer service that has gained them recognition in the airline industry. In 2008, Executive Travel magazine awarded Southwest Airlines for Best home(prenominal) Airline Customer Service. The airline is known for being on time, baggage handling and overall customer satisfaction. Southwests low air fare and open seating system, allows their planes to be loaded faster, which is a big advantages over their competitors.

Southwest Airlines has a strong fleet operation in which the airline company only uses one type of aircraft, the Boeing 737. With this strategy, scheduling, flight operations, and maintenance is do simple for the company. Southwest provides services in 32 states in over 60 cities and accommodates their customers with 3200 departures daily. As opposed to its competitors, Southwests revenue per employee is quite low. According to Datamonitor, Southwests employees were account to have weak productivity and operational inefficiency. In 2008, both Jet Blue Airways and Continental Airlines reported higher revenues of over $20,000 per employee than that of Southwests employees. Intense competition and airline regulations are threats that Southwest faces in the airline... If you want to get a full-of-the-moon essay, order it on our website:
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