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[pic] [pic] Acknowledgement We would like to express our gratitude to all those who gave us the possibility to unload this assignment. We want to thank the Department of Management Sciences for giving us permission to commence this assignment in the first instance, to do the necessary research work. We are deeply indebted to our supervisor Mr. Shomail Sarwar from COMSATS Institute of Information Technology Lahore, whose help, stimulating suggestions and encouragement helped us in all the time of research for and writing of this assignment. And Hardees gave us information ab turn up this company & helped us out to make the whole report. Our group members, who looked closely at the nett version of the assignment for English style and grammar, correcting both and religious offering suggestions for improvements, Especially, we would like to give our special thanks to our family whose patient live enabled us to complete this work. [pic] [pic] Table of Contents History5 CKE Restaurants Facts5 Hardees Competitors6 6 Monster Thickburger6 Hardees debauched Facts7 PRODUCT DEVELOPMENT STARATEGY11 12 Currently the strategies which Hardees adopt includes;12 -Product increment strategy &12 -Market Development strategy12 Product development12 21 HOW blueing IS YOUR STRATEGY?

21 22 Instructions for Canvas22 AS IS STRATEGY canvas (COMPARISONS B/W ALL THREE COMPANIES)28 Visual awaken…………………………………………………………………...….28 Visual Exploration………………………………………………………….….……….29 Visual Communication………………………………………………………..………..34 [pic] History: Hardees is an American fast-food restaurant chain, located primarily on the Eastern half(a) of the United States in Hardees was founded by Wilbur Hardee, who opened his first restaurant in Greenville, North Carolina in 1960. In 1997, CKE Restaurants (owner of Carls Jr.) acquired Hardees. As of 2006, Hardees operates 1993 restaurants in 31 US... If you want to get a full essay, order it on our website: Orderessay

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