Organization and Management

www.thetimes100.co.uk IKEA - Brief SWOT outline and sustainable strain homework Introduction IKEA is a central office furnishings retailer. It carries a range of nearly 10,000 products and is well known crossways the world. IKEAs vision is to create a better casual life for many people. It achieves this by providing products with good quality, toll and design. In the UK, it sells by 18 stores as well as online. It is responding to the publics rising concern for sustainability. IKEA believes being jet is good wrinkle practice. SWOT analysis SWOT is a planning tool that helps firms focus on key issues. IKEA gives SWOT analysis to look at the Strengths, Weaknesses, Opportunities and Threats inside and outside the business. Strengths and weaknesses are ingrained aspects, such as marketing or production. These can be used or changed by the business. Opportunities and threats are external factors that the business needs to take account of. For example, the business has less tally over environmental or social changes. Businesses create opportunities by using their strengths and counter threats by dealing with any weakness. armed service + Hinder - Strengths Internal External Weaknesses Opportunities Threats Downloaded from The Times 100 Edition 14 www.thetimes100.co.uk www.thetimes100.co.

uk Strengths Strengths are aspects of a business that add value to its products or services. IKEAs strengths include: a strong global stigmatise a clear vision strong concept parliamentary design (the equal balance of function, quality, design and price). IKEA measures its strengths using paint Performance Indicators (KPI). KPIs help it to set targets and see how it is achieving its vision. It also has strengths through its production processes, such as in: increased use of renewable materials smarter use of raw materials long-term partnerships with suppliers economies of scale. Opportunities A business uses strengths... If you want to get a full essay, order it on our website: Orderessay

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