Market Research of Reliance Fresh

RELIANCE FRESH [pic] A CASE OF SUPPLY CHAIN AND its IMPACT ON OTHER rETAILERS reliance Fresh: A Case Study prepared for: Mr. Shashank Mehra (Faculty, Marketing Research, Center of retail, FDDI, Minis attack of commerce. ) Prepared by : 03 Ankit Jain 06 Apoorv Mittal 07 Ashish Singh 16 crude Vardhan Singh 28 Mukesh Kumar 48 Sunbeam 54 Vaibhav Biyani Submission Date: may 5, 2008 EXECUTIVE SUMMARY Giant corporations manage Wal-Mart and Reliance have locomoteed to try and take over the Indian retail sector.

The entry of the lusus naturae corporate retail in Indias food grocery will have direct impact on Indias 650 million farmers and 40 million people employed in tiny retail. More than 6600 mega stores are planned with Rs. 40,000 crore by 2011. Our baptismal font is intended to cover two primary objectives which are: First, when experts and giants like future group WalMart and Reliance they are ready to start operations in retail what kind of strategies and structure they would be having to get the competitive edge over each other(a) and established small and unorganized retailers. Second, what kind of impact has been on other retailers including unorganized ones with the opening of Reliance Fresh stores. In the following case findings about Reliance Fresh were preferably awakening and exemplary. Even after recent shutdown of Reliance fresh stores from UP and unwelcoming vibes from states like Kerala, West Bengal, Orissa and Jharkhand for its retail format (which was allegedly capturing the unorganized sector and leaving thousands of egotism employed people jobless) Reliance was not in some(prenominal) mood to hamper its 25000 crore plan. Reliance... If you want to get a rich essay, order it on our website: Orderessay

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