IPL has turned out to be a property minting appliance for the BCCI. In just threesome years of its existence, it is now a $4billion industry. The thing that makes the whole scenario interesting is that there has been hardly either investment on the part of BCCI. They just sold an idea, a concept which got widely accepted by the people. Now they foot to gain a large division of profit from the media rights, gentle sponsor, internet rights, theatre rights and auction money. There are three main stakeholders in the IPL i.e., BCCI, Franchisee Owners and Players. Here is the business model and the sources of their revenues and expenses. BCCI/IPL Revenues: IPL has iv major sources of revenue. The first is the sale of media rights for the matches which will fetch $1 billion over a 10-year period. IPL will keep 20% for itself, give out 8% as prize money for the prize money and distribute the remaining 72% evenly betwixt the 8 franchisees (now 10). These proportions are valid till 2012, later on which IPLs section goes up in two stages by 2018, with the shares of both prize money and franchisees declining. The second source is act sponsorship of tournament, licensed merchandise, etc. This will be shared between IPL, prize money and franchisees in the ratio 40:6:54. This proportion is valid till 2017 after which IPLs share will go up to 50.
The third source is the make out received from bidding. Bidding usher out be for the city ground franchise rights or for the players. In firm transcription with the players, IPL can earn money, not in case of basic agreement. The fourth source is the 20% of only the revenues generated by a franchisee will be received by IPL. Franchisee Owners Revenues: Percentage share of revenue of media rights and title sponsorships, licensed merchandise from IPL. Advertising seat in the stadium for home matches. Sponsorship on team uniform. advertizing on tickets. Sale of stadium tickets. Prize money Expenses: 20% of all of the... If you want to get a full essay, order it on our website: Orderessay
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