Gap Analysis: Harrison-Keyes

Gap Analysis: Harrison-Keyes Introduction In the mid ? 1950s Harrison-Keyes, Inc. was regarded as the lede publishing company of business, scientific, and technical information. Recent competition is making it exhausting for Harrison-Keyes, Inc. to stay abreast in the market. To remain competitive and augment profits, Harrison-Keyes, Inc. has decided to initiate a plan to implement e-publishing in the organization. To promote positive changes within the organization, Harrison-Keyes, Inc. has hired a innovative Chief Executive Officer. William Guardo, CEO is non a thumping fan of e-publishing, notwithstanding is willing to give it a chance. In order to be successful, William Guardo will have to fix a strategy to change the organizational culture and increase morale within the organization. Currently morale is low and employees are morose to seek other employment avenues. The current culture at Harrison-Keyes, Inc. is a culture where all the decisions are made by upper management without input from others. To create an atmosphere of success, the lines of discourse must be open and honest and all wanted employees should be kept abreast of impending changes and given an prospect to share their thoughts and input.

The CEO along with marketing must develop a strategy that will satisfy consumers, increase profits, and pertain the companys values and vision. This paper will outline the issues that provoke Harrison-Keyes, Inc., and the solution that will once again the leading publisher of business, scientific, and technical information. Situation Analysis Issue and Opportunity Identification Harrison-Keyes, Inc. is currently liner several issues. The publishing company attempted to implement e-publishing which did not set well with the authors and employees. The board of directors were not familiar with e-publishing, but were willing to take a chance on it. Harrison-Keyes, Inc. was on the job(p) with Asia Digital, a company to digitize the published books, due to fresh floods the... If you want to get a full essay, order it on our website: Orderessay

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