Expansion of Starbucks in India

[pic] Proposal by Ramanathan Ragupathi. Transmittal Letter Ramanathan Ragupathi Ksay82rra@starbucks.com International Strategy analyst Starbucks Seattle 98101 22 November 2010 Howard Schultz founder, chairman, president and chief executive officer Starbucks Seattle 98101 Dear Mr. Schultz Enclosed is a copy of the proposed composing Starbucks India. This report is a summary of elaborateness of Starbucks outlets in India. The proposal covers the current strategies, target market, financial prep and a feasibility study to successfully operate in the Indian market. This report also outlines recommendations which would further benefit the come with to spark off frontwards regarding the proposed market. If you have any questions regarding the interpretation of this report please feel free to contact me at the get by above. Thank you for your funding of this project and I look forward to working with you again soon. Sincerely, Ramanathan Ragupathi Table of Contents [pic] Executive Summary Starbucks is the worlds largest coffeehouse corporation with over 16000 outlets, operating in more(prenominal) than 50 countries. The company has constantly been on an expansion move and focuses on entrance many new markets with its growth potential.

In line with this expansion strategy this report advocates and focuses on entering a new market in India. One of the salient countries in Asia , India has become one of the most important and elicit business hub to the world with a massive increase in foreign investments especially from the United States and with consumers who are just impulsive to spend more and more. Regarding the legislative side, India has also reformed its export policy with the United States which was quite stringent few old age ago. There couldnt be a more leave time for Starbucks to feed its outlets in this land of opportunities where most of the foreign franchises have earned outstanding profits and growth. The proposal is to open outlets in... If you want to get a full essay, order it on our website: Orderessay

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