Digital Billboards

Digital Billboards: This time more means less(prenominal). Robert McAfee BMGT 581: Spring 2008, University of Tennessee at Chattanooga Background Technology has changed the global face of business from an industrial economy, paper-dominant figure out model to a real-time, information-rich digital model. These advancements have created and cannibalized many types of industries and businesses. The obsession with accurate and timely information continues to feed the tech revolution. For example, the cadre phone has nearly driven the payphone into extinction. In 1998 at that place were 2.6 gazillion pay phones in use, today there are less than a million. The commercial- free appeal of satellite radio on with I-pods continues to diminish the captive audience for traditional radio. E-businesses such as Amazon and I-tunes have wreaked havoc on traditional melody and book stores. Internet search companies continue to drain ad revenue from the newspaper industry and DVR and TiVO allow consumers to ignore fadeless commercials. The struggle for real-time information and consumer attention has caused major shifts in advertising expenditures and is now revolutionizing an unlikely medium, the billboard. The next big shake up for survival could be out of home media.

The formal comment of Alternative Out-of-Home Media (AOOH) sector includes advertising vehicles developed or upgraded all over the past decade through new technology and methods in an effort to target more mobile and captive demographics in less cluttered locations outside the home. The lions apportion of this growing sector belongs to Digital Billboards (DBBs.) In the United States there are 410,000 static or traditional billboards and 400 digital billboards, according to the Outdoor Advertising Association of America Inc, and it is project the number of DBBs could swell to 4,000 within 10 years. Based on the above examples as the DBBs market matures and economies of scale evolve, static billboards result become less profitable... If you want to get a broad(a) essay, order it on our website: Orderessay

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